Omeprazole Dissolves Heartburn
Omeprazole Orally Disintegrating Tablet
The Project
Perrigo, a leading store-brand manufacturer, was launching a brand-new innovation in the heartburn category: an orally disintegrating tablet. My team was tasked to build a national brand from scratch, as well as multi-year activation plans for key retailers.
This multi-year campaign work included:
Brand identity and style guide
Web site development, including UX, content creation and design
Testimonial videos
Heartburn Q&A expert video series
Social influencer campaigns
Print, digital and social ads
Role
Creative Direction
Concepting
Copywriting
Scriptwriting
